Free live session with Doro Dorsch

Digital Transformation: Leading the Undefined

Is this you?

It's gone eleven and you're still answering emails. Tomorrow there's a new app nobody trained you on, a sprint review to prepare, and a presentation to a room that thinks headless commerce is a typo. You used to be the one who knew everything. Now half your team knows more about the tools than you do, and you're still expected to lead them.

Nobody wrote a job description for this. Somebody handed you “digital transformation” and assumed you'd work out what it meant. You mostly have. What it's taken to get there is the part nobody at work has noticed, least of all the manager who still thinks a strategy is just a well-worded email.

What you'll walk away with

The three clocks running your working life.

You'll leave with a working grasp of the sprint clock, the quarterly clock, and the slow clock of real organisational change, and why trying to lead on only one of them is what's exhausting you.

Language for the mandate you were actually handed.

As distinct from the one you assumed came with the job title, and how naming that difference changes the conversation with your own manager.

A real coaching conversation

Live. Not a role play. You'll see exactly what working with Doro looks like before you ever consider booking a call.

Agenda

  • Introduction (20 minutes): The three clocks, the undefined mandate, and leading specialists who know more than you do.

  • Interactive elements throughout: This is a working session for a small group, not a lecture.

  • A live coaching demonstration: A real conversation, not a scripted one.

What my customers say..

I came worried about AI stealing my job. I left empowered. You helped me channel and deal with my emotions.

Senior UX Lead, Digital Marketing Agendy

Leading leaders and facing a demanding boss: coaching gave me the tools to stand tall in the boardroom.

Senior Operations Leader, Semiconductor Industry

Not the flashy kind of coaching, the kind that tunes a high-performance engine. Doro has a remarkable ability to identify and address emotional blockers, enabling me to unlock my true potential.

VP Sales & Marketing, Energy Sector

About Doro

Dorothée Dorsch spent almost 30 years as a senior marketing leader inside tech and engineering multinationals, including years running digital customer experience for organisations going through exactly the kind of undefined transformation she now coaches leaders through.

She's not a spectator. She's led the sprint reviews, sat in the boardrooms that didn't understand the work, and laid awake at 3am with the same thoughts you have. Now she coaches senior leaders in digital marketing, customer experience, and digital transformation to trade the pressure of keeping pace with AI for real clarity and control.

Questions

  • Is it really free?
    Yes.

  • Will it be recorded?
    No. This session is designed to be live and interactive, so there's no recording. If the date doesn't work, the next live session runs in mid-November and you're welcome to join that one instead.

  • Where does it happen?
    Microsoft Teams. A link goes out after you register.

  • Who is this for?
    Senior leaders in digital marketing, customer experience, and digital transformation working out what the job actually is while it's changing under them.

  • Who is it not for?
    If you're looking for an AI tools tutorial, this isn't that session.

Digital Transformation Leading the Undefined.

23 September
Register now!